State of Retail Holiday Marketing 2021

The holiday retail season is right around the corner, and consumer brands are preparing for a prolonged peak season with a number of variables–including the state of the COVID-19 pandemic–still up in the air. On top of that, brands must now take into consideration Apple’s Mail Privacy Protection, which could make real-time image personalization and contextual marketing more challenging.

The State of Retail Holiday Marketing 2021 takes a look at how last year’s longer, more virtual holiday shopping season could affect consumer decision making this year. Marketers will also find examples of personalized email and mobile campaigns that rely on zero- and first-party data to create richer, more rewarding experiences for customers.

Movable Ink’s eBook covers:

• Lessons learned from the 2020 holiday season
• The state of privacy and digital marketing
• Email and mobile use cases that adapt the new customer expectations