Strategic Wins: Medium-Level Tactics with High-Reward Outcomes

Personalization is non-negotiable—but doing more doesn’t have to mean doing everything. Medium-lift strategies offer just the right amount of balance: enough effort to drive impact, without stretching your team too thin.

In this lookbook, you’ll find scalable, effective personalization tactics from brands like Citi, Virgin Atlantic, Lenovo, Thalia, and more. These campaigns go a level deeper—using data and creative more intentionally to deliver stronger results. When you're ready to raise the bar without going all in on a full build, this is where to begin.