Financial Services Marketing in 2024

We know that for financial services marketers, building personalisation strategies into communications can be challenging. Whether it’s creating content that is tailored to a 1:1 level across millions, or even billions, of variations; or connecting data across silos within your organisation.

Movable Ink enables the world’s largest financial services brands to create personalised content that’s data-driven, contextually relevant, and unique for each customer.

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Customer First Personalisation Lookbook

Ready to take the 2024 financial services industry by storm? Download our inspiring lookbook and why not pre-register for our breakfast event at the same time? This exclusive breakfast event will allow you to meet your peers in the financial services marketing space, hear what’s top of mind for leaders in the industry and come out with a notebook stacked with inspiring ideas and plans for the year ahead.

Download the Lookbook

2024’s Practical Guide to Personalisation

An Action Plan for Financial Services Marketers

Prepare for an illuminating exploration into the future of UK financial services marketing with our 2024 report, where we not only anticipate trends but predict fundamental shifts awaiting leaders in digital marketing strategy. We spoke with marketing leaders from the likes of John Lewis Finance, Direct Line Group, Klarna and more to help us delve into crucial topics such as: the evolving tools for financial empowerment amid rising costs, the untapped potential of the mass affluent segment, the intricacies of decoding side-hustle tax, and the transformative power of AI amidst pending regulations.

It's not just a report; it's a roadmap for reevaluating your 2024 plans in the dynamic world of financial services marketing.

Level Up Your Customer Engagement

As thought leaders, Movable Ink brings a wealth of experience to the table, underscored by a dedicated strategy team with a strong financial services background, showcasing our commitment to delivering impactful and tailored customer experiences.

Content easily connects to all relevant data no matter where it lives, updates based on a recipient's recent interactions, and is auto-generated by the platform, allowing content to be updated at the moment of engagement. The platform can unlock data from your CRM, email platform, APIs, website and loyalty data bases for personalisation at scale.
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With Movable Ink, financial services organisations can automatically create personalised content at scale to power any customer engagement, including individualised offers, account insights, loyalty and rewards statuses, onboarding and digital self-service guidance, and more.

FSQS Registered

Movable Ink is proud to be a registered part of the FSQS (Financial Services Qualification System) community. We are committed to delivering a high level, single standard for managing the increasing complexity of third and fourth-party information needed to demonstrate compliance to regulators, policies and governance controls when working with financial services institutions.