How Fanatics Supercharges Engagement with Personalized Mobile Moments

In conversation with Bryan McElvaney, Senior Director of Digital Engagement

From favorite teams to FanCash—every omnichannel message hits home

Fanatics isn’t just growing; it’s redefining how fans experience sports. Bryan McElvaney, Senior Director of Digital Engagement, shares how the team is using Movable Ink to bring the full Fanatics experience to life in every message, on every channel.

Whether it’s surfacing a customer’s go-to team, promoting FanCash perks, or helping fans discover new parts of the platform, dynamic content is doing the heavy lifting. Fewer templates, bigger impact, and mobile engagement that blew forecasts out of the water. Watch to see how they’re making it all happen.

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Activate your data into personalized content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

Activate your data into personalised content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

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