
Hibbett’s Big Leap Into AI-Powered Relevance
In conversation with Kayla Brown, Director, Customer Lifecycle
The Payoff of Getting Personal
Hibbett isn’t guessing what customers want, they're meeting them with precision. With Da Vinci, the team turned AI into time saved and results that delivered big: a 40%+ lift in conversion rate and seven hours back each week to focus on what matters.