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Hibbett’s Big Leap Into AI-Powered Relevance

In conversation with Kayla Brown, Director, Customer Lifecycle

The Payoff of Getting Personal

Hibbett isn’t guessing what customers want, they're meeting them with precision. With Da Vinci, the team turned AI into time saved and results that delivered big: a 40%+ lift in conversion rate and seven hours back each week to focus on what matters.