Marketers have heard “personalization drives results” a thousand times. But our most recent Magenta Friday showed what that actually looks like in practice.
Movable Ink, Zeta Global, and Hibbett came together last week to talk about how data, AI, and a little bit of discipline can turn good campaigns into great ones—and give teams their time (and sanity) back in the process.
Here’s what stood out.
Personalization Is the Point
TJ Prebil, Director of Product Marketing at Movable Ink, kicked things off with a reminder every marketer knows deep down: growth hinges on three things—finding new customers, increasing average spend, and keeping loyal ones engaged.
And personalization sits squarely at the center.
When 96% of shoppers say they’re more likely to buy from a brand that personalizes their experience, it’s not optional—it’s essential.
How Zeta Makes Data Work Harder
Zeta’s Mike Martin, VP of Presales Solutions Consulting, showed how the Zeta Marketing Platform brings first-party data and trillions of behavioral signals together to give brands a complete, real-time view of every customer.
It’s how marketers finally get past “who clicked what” and into “why they did it.”
For Hibbett, that level of insight means understanding not just that “Heather” likes sneakers—but what styles she shops for, when she’s most likely to buy, and how to reach her in the right moment.
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