Movable Ink is pleased to announce that Canadian Tire has won Digiday Media’s Modern Retail Award for “Best Email Campaign.” The success of our clients is the result of the dedicated and innovative teams that put personalization at the forefront of their marketing strategy. We are thrilled to see the Canadian Tire team recognized for their achievements within the email marketing space and are eager to see what’s yet to come!
Campaign Backround
Canadian Tire drove engagement across their beloved Triangle program using Movable Ink to generate a hyper-personalized monthly newsletter to reach a segment of their 11 million Triangle members. The newsletter displays the recipient’s account statement but also highlights the benefits of the product, which perks have been redeemed, and how many are left outstanding (i.e., free shipping).
To encourage discovery and cross-promote between the retail banners within the Canadian Tire family (i.e., Marks, SportChek, and Triangle), the newsletter also offers recommendations based on their previous shopping behavior. The entire email is customized to each recipient and can easily be translated into English and French.
When data is transformed into engaging creative, success follows. This campaign drove an open rate of 85.5%, a CTOR of 7.5%, and an unsubscribe rate of less than 0.01%.
Looking to achieve an award-winning campaign? Request a demo today.