Evolving Your Email Marketing Strategy for Apple’s Mail Privacy Protection

On June 7, 2021, Apple introduced Mail Privacy Protection, which will thwart marketers’ ability to collect IP, location, and open rate information by blocking invisible pixels. Brands are now wondering how changes to Apple Mail will affect their email marketing and personalization strategies. How will this change digital marketing? How do new privacy protections affect 1:1 email campaigns?

In this webinar, the Movable Ink Strategy Team will explore the impact the Apple Mail Privacy Protection changes will have on marketer's go-to strategies and how they can adopt new tactics to continue to deliver 1:1 personalized experiences that meet their business goals and consumer expectations.

What You Will Learn:

  • An overview of the iOS privacy changes and what they mean for marketers
  • Why leveraging zero and first-party data is more important than ever
  • New strategies for email marketers across different industries, including: retail, financial services, media & technology, and travel & hospitality