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What Consumers Want From Personalized Marketing

With Jackie Mattia, Senior Director of Client Strategy

The truth is in the numbers. 1:1 communications are directly correlated to increased loyalty and purchasing behavior. In fact, 68% of customers are more likely to continue purchasing from brands that provide a personalized experience. 

Jackie Mattia, Senior Director of Client Strategy, discusses more of these key findings from Movable Ink’s latest Audience of One Report, so that you can walk away knowing what customers value most in their marketing communications. 

In the latest episode of Spilled Ink, get the high-level overview of the report and if you’re interested to learn more, download the entire Audience of One Report today.

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