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Magenta Friday is a workshop tailor-made for marketers ready to crush their goals and create industry-leading marketing experiences. Seven marketing visionaries took to the (virtual) stage with sessions you don't want to miss.

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Audience of One: Consumer Expectations and the Power of Personalization

Do you know how customers feel about marketing personalization? To find out, join Movable Ink on August 4th for the Audience of One Webinar. Walk away with actionable insights on how to deepen consumer-brand relationships and meet new customer expectations with personalization.

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Marketing Personalization Consumer Feedback

  • 44%of consumers are comfortable giving their location to brands in exchange for a more personalized experience.
  • 43%of consumers say branded SMS messages are influential in their purchasing decisions.
  • 39%of consumers say that irrelevant content is one of the top two reasons they unsubscribe from branded communication.

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Activate your data into personalized content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

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