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Audience of One 2022 Report

Getting Data Driven Marketing Personalization Right

Ever wish you could predict what your customers are thinking? These days, marketers have increasingly limited access to customer information, yet communications need to be more personalized than ever, with a need to create 1:1 messaging at scale. 

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Marketing Personalization Consumer Feedback

  • 44%of consumers are comfortable giving their location to brands in exchange for a more personalized experience.
  • 43%of consumers say branded SMS messages are influential in their purchasing decisions.
  • 39%of consumers say that irrelevant content is one of the top two reasons they unsubscribe from branded communication.

About the report

In Movable Ink’s newest report, Audience of One 2022: Getting Personalization Right, Movable Ink and TEAM LEWIS surveyed thousands of consumers in the US, Canada, UK, and Ireland. Uncover precisely what people value from branded communications, what’s most useful throughout the consumer journey, and the information your customers are willing to share in exchange for a personalized experience.

  • 61% of consumers say they are likely to buy goods or services when a company has created a personalized experience
  • 68% of consumers say they are likely to be a loyal customers if a brand is engaging and building personal relationships with them

Key Takeaways

Discover impactful customer insights that help turn marketers into mind readers. The report breaks down:

  • What gets customers to subscribe to your brand in the first place
  • Which messages persuade shoppers to purchase
  • How brands can maintain each customer’s trust

Download the report now to get started!

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