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Victoria's Secret? AI-Powered Personalization

In conversation with Lindsay Massy, Vice President of Marketing at Victoria's Secret

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One size does not fit all!

Victoria's Secret is revolutionizing retail experiences, creatively combining personalization with innovation. The brand’s Vice President, Lindsay Massey, has been the catalyst in transforming the brand's traditional email marketing into a cutting-edge, AI-powered strategy.

Using Da Vinci, Victoria's Secret tailors its email content to uniquely appeal to each customer. This means every email is carefully designed to match individual preferences and styles. Discover how the strategic shift streamlines workflow and saves time, driving increased click-through rates, higher conversion rates, and revenue lifts.

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