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Under Armour Lifted Engagement by 80% Using Personalized Visual Experiences with Movable Ink and Merkle

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Under Armour needed to serve their loyal customers with best-in-class experiences at every marketing touchpoint. With the help of Movable Ink and Merkle, they transformed their campaigns with a customer-first strategy including personalized product recommendations, a new process that streamlined production by 75%, and the ability to use their website as a data source.

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  • 80%lift in CTR in their Black Friday campaign
  • 132%lift in CTOR for their product recommendations campaign
  • 75%increase in production efficiencies

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