Under Armour Lifted Engagement by 80% Using Personalized Visual Experiences with Movable Ink and Merkle

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80%

lift in CTR in their Black Friday campaign

132%

lift in CTOR for their product recommendations campaign

75%

increase in production efficiencies

Under Armour needed to serve their loyal customers with best-in-class experiences at every marketing touchpoint.

With the help of Movable Ink and Merkle, they transformed their campaigns with a customer-first strategy including personalized product recommendations, a new process that streamlined production by 75%, and the ability to use their website as a data source.

Let’s talk about what Movable Ink can do for you.

Activate your data into personalized content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

Activate your data into personalised content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

Get a Demo