Give Customers a Cosmetic Cue with Recently Browsed Triggers
Ulta Beauty understands that customers may require some additional motivation to finalize their purchase. Because of this, they implemented a recently browsed email sent to any shopper who engaged with a product on their website or app. However, Ulta Beauty's efforts go beyond just sending a basic trigger email.
This communication is meticulously customized and provides a tailored experience for each customer. It begins with a dynamic headline that showcases the number of available points, if applicable, and highlights their potential rewards. Additionally, the email incorporates various elements such as product ratings, relevant recommendations, a store locator, and the customer's loyalty dashboard.
By adopting this new and improved approach to encourage customers to make a purchase, Ulta Beauty has achieved magnificent lifts in click-through rates.