The State of Personalization

With changes brought on by almost two years of heavy eCommerce usage, today’s customer expectations are dramatically different than they were way back in February 2020. Now, brands are relying heavily on digital marketing strategies such as personalization and cross-channel marketing to meet consumer demands for a better online experience.

In The State of Personalization, learn directly from consumers about what marketing tactics work and which ones leave people wanting more from a brand. The eBook is based on Movable Ink’s 2021 Consumer Survey and covers:

• How brands can engender loyalty now that eCommerce has driven more comparison shopping
• Effective ways to recreate the in-store shopping experience online
• Why consumers now expect a fluid shopping experience on every platform