The State of Mobile for Travel Marketers
The travel industry has experienced unprecedented turmoil this year. However, while recovery has been slow, forward-thinking brands are focusing on ways to nurture and engage consumers so that they’re top of mind when consumers are ready to start traveling again.
With over 60% of all smartphone-using travelers likely to use an app, and 94% leisure travelers switching between devices as they plan or book a trip, a strong mobile marketing strategy is paramount for success.
In this eBook, we’ll focus on the expanding role of mobile in the traveler’s journey and how travel brands can get the most out of their mobile apps to provide optimal experiences for customers to boost engagement and revenue.
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