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How Zales Revolutionized Their Email Marketing and Boosted CVR with Movable Ink & Syte


Zales is a cornerstone brand in the jewelry industry, known for maintaining high-quality products and impeccable service for nearly 100 years. To give their customers a best-in-class online experience, Zales marketers revamped and personalized their digital touch points, starting with their email marketing strategy.

Through partnering with Movable Ink and Syte, Zales began sending customers truly personalized jewelry recommendations with dynamic and relevant product grids.

In this case study, explore how Zales marketers identified customer needs and boosted revenue with an AI-powered, automated strategy.

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  • 5.9xBoost in CVR
  • 3xMore customers engaged with recommendations module
  • 19%Rise in average order value

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Activate your data into personalized content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

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