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How Warner Brothers Beats the Attention Recession with Personalisation

Speakers: Pier Spagna (VP, Customer Marketing), Fredrik Salzedo (Director, Global Martech + CRM)

How can one team capture user engagement across more than 50 brands? Pier Spagna (VP, Customer Marketing) and Fredrik Salzedo (Director, Global Martech + CRM), answer just that by sharing key strategies and impressive use cases.

Warner Brothers’ aim to stay relevant with customers boils down to three landmark goals: reducing churn, diversifying revenue opportunities, and product activation. With the power of engaging with personalised campaigns, the global brand aced those goals: 

  • 51% increase in CTR with gamified campaigns

  • 75% increase in efficiency, saving valuable production time

For the media conglomerate, data backs up every solution. During their Think Summit session, discover how the team achieved incredible results with a personalisation engine.

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Activate your data into personalized content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

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