How Warner Brothers Beats the Attention Recession with Personalisation
Speakers: Pier Spagna (VP, Customer Marketing), Fredrik Salzedo (Director, Global Martech + CRM)
How can one team capture user engagement across more than 50 brands?
Pier Spagna (VP, Customer Marketing) and Fredrik Salzedo (Director, Global Martech + CRM), answer just that by sharing key strategies and impressive use cases.
Warner Brothers’ aim to stay relevant with customers boils down to three landmark goals: reducing churn, diversifying revenue opportunities, and product activation. With the power of engaging with personalised campaigns, the global brand aced those goals:
• 51% increase in CTR with gamified campaigns
• 75% increase in efficiency, saving valuable production time
For the media conglomerate, data backs up every solution. During their Think Summit session, discover how the team achieved incredible results with a personalisation engine.
