How HotelTonight Lifted Conversions with Live Pricing and Inventory

26%

lift in conversion rate

$3

lift in average daily rates

There is one constant in travel marketing: pricing and inventory are always changing.

So you can imagine the frustration when a customer clicks on a hotel promotion in an email, only to discover that the deal expired hours ago.

HotelTonight was faced with this exact challenge. They needed a way to automatically pull in real-time pricing and inventory from their app into their emails so they could deliver accurate, up-to-the-second deals to their customers.

Thanks to Intelligent Content from Movable Ink - namely live pricing and inventory - HotelTonight saw a 26% lift in CVR.

Let’s talk about what Movable Ink can do for you.

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