How Hilton Lifted Revenue with a Data-Driven Campaign

See how Movable Ink helped Hilton pull selected data fields into their email to create a truly 1:1 experience that lifted open rates by 70%.

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70%

lift in open rates

37%

lift in CTR

$82

per-click conversion rate

Hilton wanted to reward their loyal Hilton Honors rewards program members with a hyper-personalized email that included each person’s number of stays, number of hotels visited and more. This would be Hilton’s first data-driven campaign, and they weren’t sure if they could pull it off.

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