How Clarins Created 1:1 Behavioral Campaigns to Drive Incremental Revenue
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Meaningful consumer engagement is critical for luxury beauty brands. When the COVID-19 pandemic halted in-store foot traffic, it left many high-end retailers searching for new solutions to create the exclusive experiences and treatment customers expected. Global cosmetics leader Clarins was one of the first to rethink their customer experience, overhauling their personalization strategy to deliver 1:1 email campaigns that engaged consumers in new ways.
With Movable Ink and Wunderkind's help, Clarins created visual personalization at scale and utilized a phased-out approach to dynamic content. This now allows the Clarins team to produce significant results and lifts across their email program.
Download the case study to see how Clarins drove sizable lifts in conversion rates, click-through-rates, and overall performance of their email program through incorporating personalized content.
- 13xincrease in revenue from triggered emails
- 3.5xmore efficient at growing their email list
- 5xmore new emails in the first 6 months