Think Summit 2024

On June 12th & 13th, the premier digital marketing conference for emerging technology and AI will return to New York City for its seventh year! This two-day event will feature energizing keynotes, inspiring brand presentations, industry-specific strategy sessions, networking opportunities, and more.

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Movable Ink

Beyond Segmentation: 1:1 Personalization for Every Customer in Every Moment

True personalization doesn’t stop at segmentation. Marketers must think bigger than dividing audiences into buckets based on demographics or spending habits. The secret behind 1:1 personalization is individualizing your marketing strategy and activating customer data at scale.

The Beyond Segmentation eBook reveals how brands can deploy individualized campaigns without increasing headcount. By combining and transforming data from multiple sources, marketers can automate workflows while creating a stunning visual strategy that leaves customers wanting more.

Major takeaways from the ebook include:

  • The difference between segmentation and true 1:1 personalization
  • Clear ways any brand can deliver a winning personalization strategy
  • Best in class personalization examples from Ulta Beauty, Lenovo, The Very Group, and Noodles & Company

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Activate your data into personalized content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

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