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How Virgin Holidays Uses Phrasee and Movable Ink to Optimise and Personalise Their Email Content

Download our case study to learn how Virgin Holidays slashed their production time and drove website traffic, awareness, and revenue with intelligent content.

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lift in awareness through email


lift in website traffic


lift in total margin

With over 200 communication types and 22 million email sends annually, Virgin Holidays were looking for a way to supercharge their email marketing quickly, without having to make any infrastructure changes — and they turned to Phrasee and Movable Ink to help make that happen.