How Virgin Holidays Used Augmented Reality with Movable Ink to Drive Customer Engagement
Virgin Holidays needed to level-up their post-purchase emails and keep customers engaged in-between their planned travels.
40%
increase in open rates
75%
increase in click-through rates
They partnered with Movable Ink to create a fun augmented reality experience in email that let customers envision themselves in the background of their upcoming destination or an exotic locale. Read the case study to learn how AR helped the company boost customer engagement.
