Under Armour Lifted Engagement by 80% Using Personalized Visual Experiences with Movable Ink and Merkle
80%
lift in CTR in their Black Friday campaign
132%
lift in CTOR for their product recommendations campaign
75%
increase in production efficiencies
Under Armour needed to serve their loyal customers with best-in-class experiences at every marketing touchpoint.
With the help of Movable Ink and Merkle, they transformed their campaigns with a customer-first strategy including personalized product recommendations, a new process that streamlined production by 75%, and the ability to use their website as a data source.
