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How The Very Group Replicated a Winning Email Strategy on Mobile Channels With Movable Ink

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The Very Group, the UK’s largest integrated retailer and financial services provider, experienced a massive shift in how customers searched for and purchased products in 2020.

Consumers quickly adjusted to a new eCommerce model of shopping, and with the help of Movable Ink, The Very Group quickly transformed their personalization strategy to match.

With a 103% increase in new customers, the majority of whom utilized mobile apps, The Very Group needed a way to quickly create scalable, personalized email and mobile campaigns that drove new sales, communicated supply chain concerns, and outclassed the competition.

With Movable Ink, The Very Group:

  • Created new social proofing campaigns across email and mobile channels
  • Pulled rich data directly from their website to create 1:1, always relevant communications
  • Increased conversion rates and CTR during a global pandemic

Download the case study to learn more about how Movable Ink and The Very Group teamed up on sophisticated email and mobile campaigns.


lift in CVR for emails featuring sales and promotions


lift in promotional email CTR