How Lenovo Lifted Engagement with Movable Ink's Signals
The Lenovo marketing team was challenged with creating a 1:1 email experience for their customers - but they needed to go above and beyond simple name personalization.
17x
higher CTR
The solution? They worked with Oracle Marketing Cloud and Movable Ink to create a behavioral email campaign that automatically pulled in their customers’ recently browsed products. Download the case study to see how they did it.
