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How Jetstar Created Inspirational Experiences with Movable Ink + Oracle Responsys

Jetstar partnered with Movable Ink and Oracle Responsys to create a customer-first experience that boosted engagement by 30%.

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30%

lift in CTOR

Jetstar wanted to give their customers an easy, streamlined way to plan the details of their upcoming holiday, including their seating options, checked baggage options, and helpful tips for things to do once they’ve reached their destination.