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How HotelTonight Lifted Conversions with Live Pricing and Inventory

26%

lift in conversion rate

$3

lift in average daily rates

There is one constant in travel marketing: pricing and inventory are always changing.

So you can imagine the frustration when a customer clicks on a hotel promotion in an email, only to discover that the deal expired hours ago.

HotelTonight was faced with this exact challenge. They needed a way to automatically pull in real-time pricing and inventory from their app into their emails so they could deliver accurate, up-to-the-second deals to their customers.

Thanks to Intelligent Content from Movable Ink - namely live pricing and inventory - HotelTonight saw a 26% lift in CVR.

Let’s talk about what Movable Ink can do for you.

Activate your data into personalized content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

Activate your data into personalised content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

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