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ESPN: Designing with Movable Ink in Mind

In Conversation with Adam Wanderman and Jessica Gardner of ESPN

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Put Personalization In, Coach!

ESPN dominates its field as the world's go-to hub for all things sports, offering everything from live events to play-by-play news. But ESPN's designers needed to develop a game plan that ensured every email campaign was versatile and could pivot on a dime.

Now, with dynamic personalization in their lineup, the team uses existing data to deliver real-time updates and personalization that deepens fan engagement.

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