How Dixons Carphone Reinvented Its Omni-Channel Strategy

Dixons Carphone is a consumer electrical and mobile retailer, and is the market leader in all eight countries where it operates.

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102%

Increase in campaign revenue

42%

Increase in open rate

93%

Increase in click rate

In 2019, it announced an ambitious [omnichannel](https://movableink.com/blog/what-is-omni-channel-marketing) reinvention plan to better target potential customers.

Saul Lopes, Head of CRM, knows that every big plan is made up of small steps forward, so he brought in Phrasee for some quick wins. Dixons Carphone saw an immediate uplift of 10% in open rate, 25% in click-through rate, and 21% in conversion rate. Not a bad way to kick things off.

Learn how Dixons Carphone, one of the largest consumer electronics retailers in the UK, used the combination of a data-led strategy and a team of advanced tech to achieve a 102% increase in campaign revenue.

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