132%
lift in CTR
51%
lift in open rates
Delta wanted to treat their rewards program members to a year-in-review email that showed off their travel activity through the year.
But multiple rewards tiers combined with countless combinations of miles, rewards earned and more stood in the way of a smooth deployment for this creative campaign. Find out how Delta used intelligent content to create a hyper-personalized email campaign that lifted open rates, click through rates and made their email production process easier than ever.
