How Chick-fil-A Boosted Mobile App Downloads with Device Targeting

Need to drive mobile app downloads? Deliver an amazing mobile experience? Provide relevant email content?

#1

position in the App Store

Chick-fil-A’s marketing team was tasked to do all of the above. Thanks to mobile device targeting, they were able to drive downloads of their new app to and provide a relevant mobile email to all of their customers.

The result? They had the #1 trending app in the iTunes Store.

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