Data and Technology

Universal Data Activation: Unleash the Power of Adobe

Anjali Yakkundi

Unlock the Power of Personalization with Adobe and Movable Ink

In the ever-evolving marketing landscape, delivering exceptional products and services is no longer enough to stand out. To truly excel, marketers must craft personalized experiences that resonate with each customer.

The good news is that you already possess the data required to make this happen. The challenge, however, lies in transforming this data into personalized content that truly speaks to each unique member of your audience. Traditionally, accessing data to reach meaningful, 1:1 personalization requires overhauling tech investments and turning to IT support...until now.  

With Movable Ink’s integration with Adobe, marketers can easily activate Adobe behavioral data into dynamic content to render real-time content. The result? Unlimited variations of relevant, personalized content that results in more clicks, conversions, and revenue.

Unpacking the Challenges of Personalization

The path to personalization is fraught with challenges. You're swimming in a sea of disparate data sources, making it daunting to consolidate and extract meaningful insights. Understanding how various marketing technology tools work together can be as perplexing as assembling a puzzle without the picture on the box. And while you may want to harness the power of emerging technologies, it feels impossible to take on a new tool without dismantling your existing infrastructure.

Power Up Your Data

Download the Universal Data Activation eBook to learn more about our newest capabilities.

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Movable Ink and Adobe: A Seamless Integration

That’s why Movable Ink has integrated with Adobe to help you reach your goals through sophisticated personalization. Using Movable Ink Studio's new integration with Adobe, you gain seamless access to events data stored within the Adobe Experience Platform via Movable Ink's Universal Data Activation Capabilities, including the powerful Customer Data API.

Movable Ink Studio’s Customer Data API empowers you to tap into event data from any source. For Adobe users, this means leveraging Movable Ink to tap into Adobe's Event Forwarding capabilities within the Adobe Experience Platform to take any behavioral event and turn it into dynamic, personalized content. The integration between Studio and Adobe opens the door to an array of dynamic content use cases based on events including (but not limited to):  

  • App logins
  • Video starts
  • Flight bookings
  • Loyalty point accrual
  • In-app gaming milestones
  • Audiobook engagement

The possibilities are virtually limitless, allowing you to engage your audience in unprecedented ways.

Cross-Channel Delivery Made Effortless

Once Movable Ink Studio has worked its magic and created personalized content logic, integrating it into your email or mobile templates is a breeze. The connection seamlessly accommodates both of Adobe's campaign management solutions: Adobe Campaign and Adobe Journey Optimizer. All it takes is inserting a Studio creative tag into your Adobe templates, and you're ready to roll.

But what are the benefits of leveraging Movable Ink within your Adobe ecosystem?

For starters, you can scale 1:1 personalization without the need for complex coding, thanks to Movable Ink Studio’s user-friendly interface. Additionally, you can layer data from multiple sources, including data that Studio natively accesses and Customer Data Platforms (CDPs), to create intricate personalization that helps customers throughout the decision-making processes.

Since content renders at the moment of open, real-time personalization can become a reality for every Adobe user. Gone are the days of generic abandonment reminders! Now, you can use dynamic content across various campaigns, whether triggered or batch-and-blast, to incorporate real-time, updated cart abandonment banners that dynamically render in any email campaign you desire – And the best part? You maintain complete creative styling control and flexibility.

Power Up Your Adobe Instance with Movable Ink

The beauty of Movable Ink’s integrations with Adobe Experience Platform, Adobe Campaign and Adobe Journey Optimizer, is that they enhance your existing Adobe investments, rather than requiring a costly overhaul. You don't need to rip and replace your current systems; just add Movable Ink to unlock the true potential of your customer behavioral data within Adobe. With the power of data and dynamic content at your fingertips, you can create personalized experiences that leave a lasting impact on your customers.

This seamless integration elevates your Adobe instances, helping you achieve new heights in personalized marketing without breaking the bank. Say goodbye to the challenges of data integration and hello to a new era of marketing excellence.