Advances in big data and AI have marketers closer than ever to achieving a true 360-degree view of their customers. But [is that really the ultimate end game](https://www.mediapost.com/publications/article/330506/the-creative-dilemma-its-not-all-about-data.html)? In the latest post our CEO Vivek Sharma [wrote for MediaPost](https://www.mediapost.com/publications/article/330506/the-creative-dilemma-its-not-all-about-data.html), you can read all about the forces that pushed data and creative out of balance, the inevitable shift back to creative, and how brands can prepare to take on 2019 and beyond.
The Creative Dilemma: It’s Not All About Data
Carine Alexis
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January 16, 2019
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