Revolutionize the Online Banking Experience with 1:1 Personalization

In 2022, marketers are on a mission to bring absolute ease to online banking. How is this done? By remaining at the forefront of innovative tech. 

Online banking creates a stronger relationship between consumers and their finances. With Movable Ink, some of the most reputable institutions have revolutionized it.

Martech plays a valuable role in adding value to omni-channel communications. And with personalized messaging that caters to every kind of banking, Movable Ink strives to help financial institutions keep the consumer experience a top priority. 

Staying proactive throughout your customers' financial journey is important; Movable Ink makes it simple. Here’s a glimpse into how it can accomplished:

Monthly Banking Summary

Inkredible Financial uses a virtual assistant that tracks money spent by monitoring credit card usage, and sends useful insights when it spots recurring charges, limited-time free trials, and more. This email highlights all of the monthly insights the virtual assistant finds. Not only does this provide a sense of security for the customer, it creates a quick-and-easy snapshot of their spending habits.

In the same email, the bank uses Movable Ink to display a bar chart that highlights the recipient’s spending trends. This easy-to-grasp visual provides clarity on average monthly spending and compares total dollar amounts on a month-to-month basis.

This communication is invaluable to Inkredible Financial's customers because it’s completely personalized to their account and gives insight into their monthly transactions. The email reinforces that the virtual assistant is looking out for them and customers begin to depend on the information it provides.

Customer-centricity in the financial service landscape is critical. In fact, 72% of customers expect accurate and relevant communication to develop a stronger relationship with their bank, resulting in their lifetime loyalty.

Balance Transfer Animation

The same bank used animation to turn a common balance transfer email into a piece of engaging creative. Adding movement to an email is a small way to make a significant impact on CTR because it catches the eye of the consumer. In this case, Inkredible Financial took it a step further by adding the recipient’s personalized data in the middle of the circle animation. 

Omni-Channel Consistency

Creating consistency among all digital channels is crucial in the world of banking because consumers need access to their financial information at all times. 

Inkredible Financial uses Movable Ink to create different versions of the same email based on the recipient’s first name and location, which is then reflected in the landing page they are taken to once they click inside the email. In this example, the weather in the recipient’s location generates a hero image of a sunny, but cloudy scenery. As a final touch, the first name of the customer is shown on the credit card.

Movable Ink is dedicated to bringing AI powered personalization to every channel for top banking institutions across the globe that keep consumers up-to-date and educated on their financial health.

Want to learn how Movable Ink can ignite your brand’s personalization strategy at every digital touchpoint? Request a demo today.