New Strategies for Optimizing Video-in-Email

[](http://relevancygroup.com/EVE13.htm)A recent report by veteran email marketing industry analyst [David Daniels](https://twitter.com/EmailDaniels) of [The Relevancy Group](http://relevancygroup.com/), [“Embedded Video in Email: Exploring its Viability as a Marketing Tactic,”](http://relevancygroup.com/EVE13.htm) offers a comprehensive look at using embedded video in email, and what marketers can expect from incorporating video in their email campaign strategy.The Relevancy Group has found that **55% of** **marketers who use video in email report higher click-through rates** than those who do not use embedded video in their email messages.Additional benefits of using video in email, as shown by the data in this report, include:* Increased duration of time that subscribers spend reading the email* More sharing and forwarding of the email message* Higher conversion rates* Increased average sales size of orders[Download the report here to learn more.](http://relevancygroup.com/EVE13.htm)**Ready to get started with video-in-email? **Join Movable Ink, Silverpop, and Invodo on Wednesday, August 28 at 1:00 EDT for a one-hour webinar on “Bringing Email to Life with Video.” Get examples, technical steps, and tips for incorporating video into your [agile email](https://movableink.com/platform) campaigns. [Register for the webinar here.](https://cc.readytalk.com/cc/s/registrations/new?cid=e3ew2l4bpyx1)