In this edition of Meet an Inker, we’ve traveled across the pond our London headquarters to introduce you to Matt Lyon, a Strategic Account Director.
Background:
Matt Lyon, a Strategic Account Director at Movable Ink, is a graduate of the University of Exeter where he studied International Management. When he is not encouraging companies to take their email programme to the next level, you’ll likely find him with his little boy (and another on the way!) in the gym or enjoying great food and beer.
What brought you to Movable Ink?
Having previously worked at an onsite personalisation company, moving into a different channel felt like a great move. Also, the amazing case studies and roster of clients made it a no brainer!
Tell us one thing you’ve learned since you started at Movable Ink.
Our technology is almost limitless! Since working here, I have come across a number of challenges but solutions have always been found.
Biggest challenge or coolest thing you’re currently working on?
Working with some of the biggest companies in the UK to take their email programme to the next level is something that gives me great joy.
What’s the best email you’ve ever received?
Some of the best emails I have received are from House of Fraser, particularly around Black Friday during which they showcase their best offers and highlight their popularity and availability. This really brings the onsite experience into email.
What’s one tidbit that someone would be surprised to learn about you?
I carried the Olympic Torch in 2012!
If you could only listen to one song forever, what would it be and why?
Tough one, I’m going to go with ‘Norwegian Recycling – How Six Songs Collide’
Where’s your favorite place London?
Bermondsey Beer Mile