Email Spotlight: Finish Line

We’re always excited to see contextual email marketing campaigns recognized for greatness. Recently, an innovative Finish Line email campaign earned the company a 2016 eTail Best-In-Class Award.Emails sent as part as the company’s award-winning College Fleece campaign featured college team fleece apparel and used geo-targeting to deliver relevant messaging and promotions to each recipient. This technology made it possible to feature team apparel based on Sports Illustrated team power rankings, integrate countdown clocks to game kickoff time, and use live polling to increase engagement and drive traffic.[](https://s3.amazonaws.com/movableink-blog/wp-content/uploads/2016/01/06110013/Ticketmaster.jpg)“Our goal with the College Fleece program was to increase engagement and conversions by providing culturally relevant moments and promotions to each individual team fan,” said Reed Pankratz, Sr. Digital Brand Email Strategist for Finish Line.And the campaign delivered great results, including:* 42% YOY increase in College Fleece revenue* 30% revenue per email increase* 24% percent transaction rate increase* 21% percent CTR increaseCongratulations to Finish Line and all the winners of the 2016 eTail Best-In-Class Awards for their innovative campaigns and excellence in e-commerce! Finish Line and its fellow winners are featured on the eTail website [here](http://etailwest.wbresearch.com/etail-best-in-class-awards).