With Movable Ink and Segment, marketers can combine website and mobile app behavior to create sophisticated campaigns, build a more complete view of their customers, and drive higher engagement and ROI.
Boxed uses Movable Ink and Segment to automatically pull recently searched products into their campaigns using behaviors from both web and in-app in real-time. Since Movable Ink generates visuals at the moment of open, Boxed streamlines production by reducing the number of email versions they need to create. The result is a 1:1 experience for every customer, whether they prefer browsing in-app or on the web.
Watch the video below to learn more about Boxed’s campaign with Movable Ink + Segment.
To learn more about Movable Ink’s partner integrations, visit the Exchange.