We’re proud to announce that HotelTonight won the EEC Award for Best Use of Humor.The Email Evolution Conference brings the most influential thought leaders and innovative brands together for an in-depth look at the critical issues marketers face, how to meet them head-on, and how to excel in a complex digital marketplace. The Email Evolution Conference keeps attendees on the cutting-edge of email marketing by providing the best practices designed to ensure the vitality of a channel we’ve come to rely on.**Now let’s take a look at the award-winning campaign:**--------------------------------------------------------The holidays are stressful, and HotelTonight wanted to encourage their subscribers to say no to air mattresses and awkward family drama by booking a room. This email opens up with a header image of a cross-stitched sampler proclaiming “Home is where the heart is. Hotel is where the in-laws aren’t.”, followed by hotel recommendations with real-time pricing. *  *  HotelTonight is not a brand to shy away from being clever, cheeky and brave with playing around with their brand. The message of having a great holiday where you visit, don’t stay, with a funny hero image brings a level of humor and personality to this campaign.
Congrats to HotelTonight for Winning the EEC Award for Best Use of Humor
