By Kristen DunleavyDigital Marketing
Have you ever faced a marketing challenge that loomed so big, you just weren’t sure if you could solve it?
The Chick-fil-A marketing team did. They needed to drive downloads of their new app, but they didn’t know which of their customers had already downloaded it. They also needed to deliver a relevant mobile email experience to all of their customers, no matter which device they used.
In short, they needed an email campaign that could automatically detect its users device of choice and app download status and serve up the appropriate content.
Sound impossible? Not for contextual marketing.
Find out how Chick-fil-A leverage mobile device, targeting to achieve their goals and ultimately land the #1 spot in the iTunes app store.