Twitter and email marketing campaigns are usually kept pretty separate. Sure, maybe you include a button to encourage sharing or following, but that’s usually it. But integrating Twitter within email beyond just a share button can yield a lot more engagement.
National Geographic, for example, used live social media feeds in email to include Twitter content in an email campaign around the future of food. The brand showed the latest tweets around the hashtag, #FutureofFood, and prompted subscribers to join the conversation.
By tracking a certain hashtag or Twitter handle’s activity and displaying it within the email, you can effectively offer new content – and a new experience – whenever someone opens the email.
Want to see how that works in practice? Check out our latest thINK Email video from Community Manager, Steven Joya, “How to Add Live Twitter Content in an Email,” to see how Movable Ink’s platform solves those challenges:
Download our guide, “10 Quick Design Hacks for Responsive Emails” to see examples and learn tips about everything from pixel size to layout and hero images.