How Ulta Beauty Quickly Leveraged Movable Ink for Personalization, Automation, and Crucial Time Savings

As the US’s largest beauty retailer, Ulta Beauty is a top destination for “all things beauty, all in one place.” With a loyal foundation of make-up enthusiasts, Ulta Beauty has perfectly blended its online and in-store experiences with an email strategy that combines innovation, personalization, and interactivity to keep customers coming back.

With Movable Ink, Ulta Beauty now transforms its email campaigns in ways that go beyond cosmetic lifts. Read the case study to learn how through creativity and a data-centric approach to personalization Ulta Beauty achieves crucial time savings with automation and creates millions of 1:1 campaigns at scale.