Pandora’s Plug-and-Play to Personalised Content

When Pandora learned that 40% of its email revenue came from only 7% of their messages, they knew something had to change. The jewellery brand then sought a formula to combine its nuanced newsletters and campaigns with the power and ease of automated programs. The answer was dynamic content, courtesy of Movable Ink. 

Instead of relying on manual one-and-done content, the brand used automated, personalised messaging to improve performance and showcase the most relevant information to each customer. As a result, Pandora now only builds 40% of their emails, skyrocketing productivity. 

But Pandora is just getting started; continuous innovation is the key to success. Watch Jakob M. Holm’s (Director of Email Marketing) Think Summit session to discover what the brand has accomplished and what their bright future holds.