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How Currys Used Their CRM as a Top Revenue Driver

Speaker: Saul Lopes, Head of CRM, Personalisation, & Loyalty

Discover how the Currys CRM team transformed its antiquated email program into a cutting-edge, data-rich revenue driver. 

With the powerful Movable Ink and Phrasee partnership, Currys went from early mornings manually slogging through siloed data to personalised, automated content that resulted in: 

  • 167% lift in CRM revenue

  • 7.5 MM growth in subscriber base

  • 125% increase in productivity 

Watch Saul Lopes’ session at Think Summit (Head of CRM, Personalisation, & Loyalty) to hear how Currys drove these incredible results, all while cost to serve shrank by 25%. 

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Activate your data into personalized content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

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