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How The British Heart Foundation Lifted Engagement with Live Polling

The British Heart Foundation, a UK-based charity that funds research for cardiovascular disease, hosts an event called MyMarathon to drive donations. MyMarathon is a self-paced marathon that runners can complete anywhere they want and any time they want over the course of one month as they raise money for heart research.

The BHF needed a way to cheer on their runners to help them complete their marathon and connect them with a wider community of runners.

Thanks to a contextual live poll, the BHF was able to serve up content that catered to their runners’ biggest challenges and help them crush their goals.

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  • 38%open rate
  • 13.8%CTR
  • 35.8%Click to open rate

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