Best Western

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Challenge

Best Western had a wealth of data on their Rewards members, but they had no way of leveraging that data in their emails.

Solution

Thanks to Movable Ink’s automated email template builder and image personalization tools, they created a personalized email that leveraged customer data in a fun, creative, and visual way.

Results

  • 38% open rate
The result was a unique and engaging promotion for Best Western Rewards, but more importantly, it made each member feel like a part of the Best Western family
Best western

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