You only get one chance to make a first impression, especially for consumer brands. For many marketers, their welcome series campaign is the first shot at making an impact with a new, engaged audience that’s asking for more information.
The problem? To put it simply, welcome series are often too generic. Given that welcome emails usually have a high-engagement rate by nature, many brands get stuck in the comfort of sending basic greetings and discounts that speak to the masses, not the individual. Luckily, the times are changing. Brands now have access to marketing technology, existing data points, and resources that can help activate initial customer data into compelling, personalized visuals that connect with new consumers on a 1:1 level.
Movable Ink's Welcome Series Lookbook spotlights brands such as Coach, Club Monaco, Bloomberg, and Barnes & Noble to show how marketers can create content that resonates from the very first touchpoint. These brands seamlessly weave personalization through numerous data points and creative strategies. Learn how these dynamic organizations are raising the standard for welcome emails and keeping consumers coming back for more.
In the Welcome Series Lookbook, discover how your brand can:
- Collect more zero and first-party data to build out customer profiles.
- Display fresh, up-to-date content for every new customer through API-powered modules.
- Automate personalized recommendations early in the customer journey based on initial behavior, location on file, in-stock inventory, and more.
Ready to revamp your welcome series? Get started by downloading Movable Ink's Welcome Series Lookbook here.
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