Register for Magenta Friday

Magenta Friday is a workshop tailor-made for marketers ready to crush their goals and create industry-leading marketing experiences. Seven marketing visionaries will be taking the (virtual) stage on March 29 in North America | April 5 in UK and EMEA.

Save your seat!

Skip navigation
Movable Ink

The Welcome Series Lookbook

Share This Post

You only get one chance to make a first impression, especially for consumer brands. For many marketers, their welcome series campaign is the first shot at making an impact with a new, engaged audience that’s asking for more information. 

The problem? To put it simply, welcome series are often too generic. Given that welcome emails usually have a high-engagement rate by nature, many brands get stuck in the comfort of sending basic greetings and discounts that speak to the masses, not the individual. Luckily, the times are changing. Brands now have access to marketing technology, existing data points, and resources that can help activate initial customer data into compelling, personalized visuals that connect with new consumers on a 1:1 level. 

Movable Ink's Welcome Series Lookbook spotlights brands such as Coach, Club Monaco, Bloomberg, and Barnes & Noble to show how marketers can create content that resonates from the very first touchpoint. These brands seamlessly weave personalization through numerous data points and creative strategies. Learn how these dynamic organizations are raising the standard for welcome emails and keeping consumers coming back for more. 

In the Welcome Series Lookbook, discover how your brand can: 

  • Collect more zero and first-party data to build out customer profiles. 

  • Display fresh, up-to-date content for every new customer through API-powered modules. 

  • Automate personalized recommendations early in the customer journey based on initial behavior, location on file, in-stock inventory, and more.

Ready to revamp your welcome series? Get started by downloading Movable Ink's Welcome Series Lookbook here.

1-800-FLOWERS.COM, Inc. Leverages Personalization as the Go-to Destination for Gifting and Sharing

1800Flowers Inc is known for inspiring more human expression, connection, and celebration. Discover how the organization, encompassing more than a dozen brands, created personalized experiences for customers with the help of Movable Ink.
1800Flowers Inc is known for inspiring more human expression, connection, and celebration. Discover how the organization, encompassing more than a dozen brands, created personalized experiences for its customers with the help of Movable Ink.

Pandora’s First Year with Movable Ink

How the jewelry retailer quickly scaled up sophisticated personalization When the global jewelry retailer Pandora decided to integrate Movable Ink into their email campaigns, the marketing team needed a personalization tool that could creat...

How Vitamix’s Partnership with Movable Ink and Oracle CrowdTwist Boosted Customer Loyalty

At Movable Ink, we’re super proud of our world-class clients and our top-notch partners. So when we have a chance to talk about both of those things, we can’t help but share. ...

Get a Demo

Activate your data into personalized content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

Get a Demo