The Solution to iOS 8’s Video Problem

A few weeks ago we discovered that Apple had changed the way it rendered HTML 5 videos in email on iOS 8 devices.

Here’s a recap. Let’s say you used agileEMAIL to embed a video in your email (because we know including videos within email makes it more engaging). When subscribers opened your email, your video would appear as a poster image with a play button, but the video didn’t play within the email itself. On top of this, your subscribers had no easy way to reach the video’s targeted landing page once video playback was complete.

It isn’t clear that Apple will revert back to the way they used to handle video in email—so our Engineering team crafted a solution within agileEMAIL that works with iOS 8 AND improved on the user experience!

Here’s how it works:

  • • When subscribers open an email with an embedded video, the video poster image appears with a play button.
  • • When the play button is tapped, QuickTime is launched within the mobile version of Safari, and the video plays in fullscreen mode.
  • • In addition, you can now direct subscribers to the video’s targeted landing page—after video playback is complete, your subscribers can tap “Done” followed by the browser’s back button. This launches the video’s targeted landing page within Safari, making it faster and easier for your subscribers to reach the video’s landing page.

If you have any further questions about this, please contact your Client Experience team, or email support@movableink.com.